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Personal development is the result of relentless, long-term, quality performance.


Preparation, effort and a growth mindset are all needed to achieve 
greatness in your craft.


All three require support and nurturing. 

                     

Michael O'Rafferty

Founder, Managing Director

Michael P. O'Rafferty

Founder & Managing Director | NHLPA Certified Agent

In 2010, I decided to devote my efforts and energy to young, aspiring players and their families. I co-founded a non-traditional agency - Kaizen Sports Agency.

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We set out to change the way that athletes are represented across the constantly evolving landscape of sports. The core of our success is simple: always keep the client at the heart of all our work.

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We are the Player Development Agency.

  

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Michael P. O'Rafferty

Co-Founder & Managing Director | NHLPA Certified Agent

Founded on Focus. Built on Trust.

Kaizen was established in 2012 by Michael and Brian O’Rafferty with a singular vision: to redefine athlete representation by placing the player - not the industry - at the center of every relationship.
 

From day one, we’ve operated with the conviction that trust, discretion, and purpose-built strategy are not optional - they’re foundational. Over the years, Kaizen has grown into one of the most respected boutique agencies in the West, earning a reputation for quiet excellence and steadfast advocacy.
 

Our role goes beyond contract negotiations. We become part of the athlete’s inner circle - an unwavering, behind-the-scenes presence committed to their personal and professional legacy.

This isn’t business as usual. This is representation with intention.

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Brian O'Rafferty

Chief Financial Officer

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Simon Potter

Legal Counsel

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Jonah Boston

NHLPA Certified Agent

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Kenny Ryan

NHLPA Certified Agent

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Carter Rhine

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Western Associate, BC

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Jamie Devane

Eastern Associate, ON

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Bernie Marcotte

Eastern Associate, QC

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Morgan Lofstrom

Western Associate, AB

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Ashton Lukan

Western Associate, AB

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LEARN MORE ABOUT WHAT WE OFFER

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NHLPA certified agency

Kaizen Sports is an NHLPA-certified, full-service agency delivering committed loyalty to its clients
and their personal and professional development since 2010.

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