
Personal development is the result of relentless, long-term, quality performance.
Preparation, effort and a growth mindset are all needed to achieve
greatness in your craft.
All three require support and nurturing.
Michael O'Rafferty
Founder, Managing Director

Michael P. O'Rafferty
Founder & Managing Director | NHLPA Certified Agent
In 2010, I decided to devote my efforts and energy to young, aspiring players and their families. I co-founded a non-traditional agency - Kaizen Sports Agency.
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We set out to change the way that athletes are represented across the constantly evolving landscape of sports. The core of our success is simple: always keep the client at the heart of all our work.
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We are the Player Development Agency.

Michael P. O'Rafferty
Co-Founder & Managing Director | NHLPA Certified Agent
Founded on Focus. Built on Trust.
Kaizen was established in 2012 by Michael and Brian O’Rafferty with a singular vision: to redefine athlete representation by placing the player - not the industry - at the center of every relationship.
From day one, we’ve operated with the conviction that trust, discretion, and purpose-built strategy are not optional - they’re foundational. Over the years, Kaizen has grown into one of the most respected boutique agencies in the West, earning a reputation for quiet excellence and steadfast advocacy.
Our role goes beyond contract negotiations. We become part of the athlete’s inner circle - an unwavering, behind-the-scenes presence committed to their personal and professional legacy.
This isn’t business as usual. This is representation with intention.
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