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Kaizen Sports Reaches Promising Agreement with KeyCorp Sports & Entertainment Ltd

For Immediate Release - Penticton, BC (Canada) - Kaizen Sports & Entertainment Ltd. is excited to announce that it has entered into a consulting agreement with KeyCorp Sports & Entertainment Ltd.

David Michaud, President of KeyCorp Sports & Entertainment Ltd, will serve as a Senior Advisor to Kaizen as Kaizen Sports broadens its services both in content and in geographical reach. This will include sharing in the creation and development of Kaizen Sports’ current and future strategies, both internal and external, while expanding Kaizen's footprint across North America and Europe.

KeyCorp Sports & Entertainment Ltd., a subsidiary of KeyCorp Developments, based in Langford, British Columbia, operates the Victoria Shamrocks Lacrosse Club among several other significant ventures. It has a proven record of success in helping to build sports teams, always with professionalism, hard work and a positive culture.

Kaizen Sports and KeyCorp Sports share a vision in which Kaizen Sports is as much a representation firm as it is a player development advisor. Michaud’s involvement will be felt in all areas of the company, especially among our loyal current and future clients.

Michaud first made an impact with his efforts in building the BCMML Okanagan Rockets Major Midget Teams. He later joined the Creative Artist Agency (CAA) hockey division and, most recently, served as the principal conduit between the Penticton Vees Junior A Hockey Club and its corporate sponsors.

“Having the opportunity to join the Kaizen Team and work closely with Michael and Brian O’Rafferty was too good to pass up,” said newly named Senior Advisor David Michaud. “When I reflect on my career in hockey, working with families and helping players to set and to reach their goals was something I always enjoyed and took pride in. I’m thrilled to be a part of that process again. KeyCorp Sports & Entertainment is eager to further build the Kaizen Sports brand and to spread the Kaizen Sports culture."

"David and his team at KeyCorp are well equipped to help further our brand's reach, all the while continuing to provide exceptional client service,” said Managing Director Michael O'Rafferty. “Weare truly excited to welcome KeyCorp Sports & Entertainment."


Kaizen is a Japanese term meaning "change for the better". Our philosophy promotes continual improvement, through a methodical and determined process. Kaizen Sports & Entertainment is recognized for its committed support to its clients, exceptional representation of their interests, and strong performance.


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